COLLECTION

Sweaters with a Story

Sabine and I have been friends for a very long time, and over the years, we've created something really special together. Sabine came up with the idea for Sweaters with a Story, believing that a sweater should be more than just a catchy phrase. Every word has meaning, and every design tells a story. Often, these stories simply come to life during our conversations, eventually turning into the most beautiful sweaters. You'll find the story behind each design on the sleeve.


It all started with True North, and many more designs have followed since. It's such a wonderful project to work on together, filled with laughter, meaningful conversations and, of course, our shared love of bubbles!


And by now, we've also added T-shirts with a Story to the collection.

Close up of a model in the Story Sweater Espresso in organic cotton knit with a FAUX print and sunglasses.

SWEATERS WITH A STORY PT 15

ONLY FUR SHOULD BE FAUX

Introducing our new Story Sweater. A statement piece with a message that feels more relevant than ever.

In a world where fake seems to be everywhere, we need real more than ever. Real voices. Real stories. Real connections. A world where we listen, make room for nuance and keep the dialogue alive.

So let’s draw the line. Here and now. The only thing that should ever be faux is fur.

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SWEATERS WITH A STORY PT 15

Never let values FADE

Memories can fade and so can your favorite pair of jeans, but our values should never…


In a world where morals and standards more and more seem to mean less and less, we must be the ones who stand firm.

Choosing the sometimes difficult right vs the crazy wrong takes courage and strength, but it shapes our values and it is what we need to do, now more than EVER.

It is our values that guide us, ground us and empower us to push back against unfairness and inequality. They remind us of the beauty this world can hold and inspire us to protect it. Never let them dim. Let kindness and empathy be our guiding light.

Love,
Simone

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Model seated in the Story Sweater Bright Green in organic cotton knit with blue jeans.
Model standing in the Story Sweater Bright Green in organic cotton knit with a GUILTY print.

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GUILTY PLEASURE

In a world obsessed with productivity and spending our time as ‘useful’ as possible,guiltypleasures seem to keep us going. These small, ‘secret’ but oh-so-joyful indulgences bring lightness to the sometimes-monotonous cadence of our daily routines.

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SWEATERS WITH A STORY PT 13

Kiss the Mirror

Kiss the Mirror. Research shows that until the age of two, little girls genuinely love to look at themselves in the mirror—smiling and kissing their reflection, they are totally unbothered and just like what they see. This is until the world gradually teaches them to second-guess it. Why?

To every woman out there we want to say: try to go back to that beautiful feeling. Look in the mirror, at least once a day and LOVE what you see as if you are that little girl all over again... That little happy girl that used to kiss the mirror and just embraced what was there.

♥ LaDress

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SWEATERS WITH A STORY PT 12

LALALADRESS

LaLaLaDress. Meet our newest Sweater with a Story, now glowing in vibrant orange. She’s your invitation to celebrate, to sparkle, to party. Perfect for the season ahead and made to shine bright on King’s Day. Some days are simply meant to stand out. 🧡

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SWEATERS WITH A STORY PT 11

Make Waves

We love creating clothes that make you feel comfortable, confident, and completely yourself. With our Sweaters with a Story, we're able to add another dimension: not only a beautifully made, sustainably produced sweater, but also a meaningful message you can carry with you.

Introducing our new blue Sweater with a Story: Make Waves.

Our message to every woman—including ourselves—is this: you matter, and your voice matters. Stand up for what you believe in. Speak up about what is important to you. Challenge the status quo. Because if we want things to change, if we want to make a difference, that change will never come from sitting quietly or staying silent. It comes from courage, from standing up, and from not being afraid to make waves. Or, as my dear friend Sabine so beautifully put it:

Be courageous and be kind, but also don’t be afraid to make waves, as they sometimes become the tide that changes everything…

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First Crush

I remember my first crush like it was yesterday. Being so young, it was something I had never felt before and it was magical!

 A first crush ignites a spark that startles the heart for the very first time and though quite different from true love, we spend our lives trying to find that exact same feeling again - in relationships, passions, but also in random meetings or unexpected adventures.

 May we never stop doing so and always strive for those moments that make the heart jump just like it did at that special moment back in time.

 Love,

Simone

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SWEATERS WITH A STORY PT 9

Believe in Magic

December is almost here and what a beautiful, magical month it is. ✨

We've just introduced our gorgeous party styles, and we're so happy to see that many of you have already found your favourites. But then we started thinking… about all the hard work that still lies ahead this month, the forest or beach walks we hope to take, and those quiet moments of preparing for, and unwinding after, the Christmas dinners: Wouldn't it be wonderful to have a magical Story Sweater for all of those moments too?

So... here she is: our MAGIC Sweater with a Story! Featuring our favourite quote by Roald Dahl:

"And above all, watch with glittering eyes the world around you, because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in MAGIC, will never find it." 

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After We Fall We Get Up

Life doesn't always go according to plan. Sometimes we stumble, make mistakes, or fall hard. But those are the moments that make us stronger. What matters isn't the fall itself, but what we learn from it and how we choose to get back up.

Our new Story Sweater is a tribute to resilience. Soft, comfortable, and effortlessly stylish. A reminder not to hold yourself back, but to keep moving, growing, and shining—no matter what challenges come your way.

Wear our new Story Sweater with confidence, because every day is a new opportunity to rise, embrace what's ahead, and write your own story.

P.S. Just like our other Story Sweaters, this one is crafted from our signature soft fabric, with a beautiful fit and thoughtful details. You'll find the story inside the label sewn into the sleeve. And the colour is Deep Aubergine—a rich, warm shade that's simply perfect for fall.

With love,

Simone

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SWEATERS WITH A STORY PT 7

Gimme Love

In a world where we so often seem to stand against each other instead of beside one another, love matters more than ever. Love softens what has become hard, bridges our differences, and opens our hearts. It connects us, strengthens us, and gives us hope, more powerful than fear, stronger than hate. And the beautiful thing is: we all carry it within us.

With our new Story Sweater, Gimme Love, we want to remind each other of that. Every single day.

With love,

Simone

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SWEATERS WITH A STORY PT 6 - SOLD OUT

Shhh...

The Power of Silence

The message behind our newest Story Sweater comes straight from the heart. It's an invitation to pause for a moment in a world that seems to grow louder every day. A world where we're constantly on the move, often passing by the small moments without even noticing them.

Because it's in the silence that we find clarity. Just 30 seconds of silence each day, wherever you are, can create space for calm, reflection and meaning.

By simply taking a moment to pause, you reconnect with the inner peace that radiates true strength. That's why this sweater is more than just a piece of clothing. It's a reminder to yourself. A gentle nudge to catch your breath, listen to your heart, and reconnect with yourself and with what truly matters.

Shhh… just BE!

With love,

Simone

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Super Woman

Super Woman is more than just words on a sweater. It's a quiet embrace for every woman who gets up each day, even when life isn't making it easy. For the women who keep running, caring, building, comforting, laughing, crying and carrying on. Not always without struggle, but always with strength.

This sweater says: we see you. We're thinking of you. And yes, we've got your back.

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Follow The Sun

There are certain songs that always bring a smile to your face. For me, "Follow the Sun" by Xavier Rudd is exactly that: a warm, sunny embrace and a gentle reminder to welcome life with an open heart. Its laid-back melody and inspiring lyrics bring a sense of calm and hope to a world that can sometimes feel chaotic and harsh. It's the perfect way to start the day, ideally, every single day. Follow the Sun! “Tomorrow is a new day for everyone, brand new moon, brand new sun. So follow, follow the sun. The direction of the birds. The direction of love.” Xavier Rudd

P.S. Just like all our other sweaters, this one is crafted from our signature soft fabric, with a beautiful fit and thoughtful details. You'll find the story inside the label sewn into the sleeve. And the colour is Yellow, could it be any sunnier? ;-) A beautiful addition to your wardrobe.+

With love,

Simone

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Nobody Is Perfect

It's so tempting to strive for perfection; in our work, in the way we look, and in the lives we try to create. Yet deep down, we know that no one is truly perfect. And that's exactly what makes life so beautiful. It's what makes each of us unique, and why the people who love us, love us for who we are. Because, let's be honest: Nobody is Perfect.

"And now that you don’t have to be perfect, you can be good." John Steinbeck

P.S. Just like all our other sweaters, this one is crafted from our signature soft fabric, with a beautiful fit and thoughtful details. You'll find the story inside the label sewn into the sleeve. The colour is Faded Violet, a beautiful soft lilac with a subtle hint of blue. A gorgeous addition to your wardrobe.

Love,

LaDress

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Dance In The Rain

Our second Sweater with a Story comes in a beautiful, soft shade of blue, perfect for spring. Fresh, uplifting, and full of energy. Her story? Dance in the Rain.

Life isn't always easy, we all know that. Sometimes the challenges are small, sometimes they're life-changing. Life isn't an endless series of carefree, sun-filled days. Sometimes... it rains.

The beautiful thing is that you get to choose how you respond to the rain. We've danced in it a few times ourselves, and it turned out to be a pretty good idea. It brought lightness, strength, and joy, especially when we needed it most.

That's why our second Sweater with a Story is a tribute to this simple but powerful thought: Dance in the RAIN. You'll find the message on the label inside the sweater, a gentle reminder for yourself, or a meaningful gift for someone you love.

Will you dance with us?

With love,

LaDress

SWEATERS WITH A STORY PT 1 - SOLD OUT

True North

Life doesn't always go the way we hope. Sometimes the setbacks are small, sometimes they feel overwhelming. I've experienced both. During one of those more difficult periods, a dear friend gave me the book True North. Sometimes things come into your life at exactly the right moment... That book, and the philosophy behind it, became a true lifesaver. And to this day, it remains my guide.

We all have an inner compass. A direction that is uniquely our own. Your own TRUE NORTH. Finding that compass and learning to trust it is a journey. And the more you listen to it and let it guide your decisions, the more it leads you to extraordinary places, gives you strength, and connects you with remarkable people. For me, it has been, and still is, the most inspiring journey I could ever have taken.

That's why our very first Sweater with a Story is called TRUE NORTH. You'll find the story on the label sewn inside the sweater, a beautiful reminder for yourself or a meaningful gift for someone you love.

P.S. In the photo, I'm wearing the sweater with our LaDenim Marisol. And besides its story, it's also an incredibly soft sweater with a beautiful fit and thoughtful details. True North comes in Ivory, the perfect shade to brighten the winter months.

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