LaDress, founded in 2006, became known for the perfect dress for every occasion. That year, Simone van Trojen started her business from home, initially exclusively online. 

At the time, the collection consisted of a single dress, available in four colors. Today, LaDress is much more than that one dress and has grown into a well-known, all-round label. Simone no longer stands at the helm alone: together with co-CEO Esther van Bezooijen and their team, she ensures that LaDress does what it does best — creating washable, wrinkle-free couture with the perfect fit, offering 'elegance to every woman’. 

LaDress is available via ladress.com, at LaDress on De Lairessestraat 109 in Amsterdam (open Mon–Sat, 10 a.m.–6 p.m.), and through LaDress Pop-up Boutiques across the Netherlands and Belgium.