About us


Our company

LaDress is a Dutch fashion brand with one thing in mind - helping you discover the perfect dress for every occasion. A dress that can be worn day and night. A dress that creates the ultimate look for just about any occasion: in the office, dancing the night away or when enjoying the weekend. In recent times three new lines were added to the collection: LaDress Couture, LaDress Balance and LaDress Girls. The collection is being sold exclusively via www.ladress.com, the Brand Boutiques and travelling pop up concept LaDress Boutique.  

The founder

Simone van Trojen, a woman just like any other woman and mother of two, had a dream that eventually developed into something beautiful. After obtaining a law degree she was a corporate executive for several years. Simone spent years looking for that one dress that would fit all her different roles in life. It was this search that in 2006 led her to design her own dream dress: LaDress. Nowadays Simone combines motherhood, marriage, running her own business and a hectic social life all into one. 

Philosophy

The perfect dress for every occasion is our metaphor for empowerment. When you look and feel good, you will find the confidence to follow your heart and turn your dreams into reality. 

Have courage and be kind.

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Inspiration

Simone has always admired women who embrace life. Women that express their femininity in an elegant and fabulous way, having trust and belief in themselves. When creating the collections, Simone pictures timeless beauties like Brigitte Bardot, Sophia Loren and Catherine Deneuve. But also more contemporary icons like Angelina Jolie and Kate Moss never fail to inspire.

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We care

We believe in a sustainable planet and creating lasting added value. We can’t do this without considering the social and environmental effects of what we do. After all, only when taking our responsibility towards society and the environment, we remain true to the genuine spirit of LaDress. We seek the optimal balance between style, comfort, durability and the environment in a dynamic way because we want you to enjoy your LaDress for many years to come.

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Craftsmanship

We care deeply about making the best and most beautiful garments possible. Our fit is renown for its precision and flattering effect. This is because we work with traditional pattern-making experts that have had couture schooling and experience. We select fabrics from the best houses, mainly in Italy. We work together with skillful European ateliers that cherish old-fashioned craftsmanship as much as we do. Simone wears and tests every dress herself before launching to ensure it fits flawlessly and feels heavenly.

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Simone

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