Let's Unite in Imperfection

The true beauty of a woman lies in her identity, in what makes her different, in what she stands for, in her virtues and her scars, in her strengths and her vulnerabilities.

In our current world we sense the urgency to offer an answer to the apparent perfection presented around us. It is a relief to release yourself from the hostage of perfection. LaDress introduces the magic of imperfection. Defining women as themselves. Empowering women by giving them a look that enhances their strengths, regardless of figure, status or age. Offering the perfect outfit for our not always perfect life.

Let's unite in imperfection.

simone on the magic of imperfection

In the last decade or so, a world of perfection has been created that has less and less to do with our day to day lives and realities. It is time to stop keeping up appearances, and open up to each other with what we struggle with, what we've conquered in our lives. A true life story is so much more inspiring and empowering. True beauty lies in real women. 

From now on forward I will invite amazing women to share their story with us, openly and honestly as a way to show us all how to overcome backlash and disappointment, and also to guide us when it comes to following your dreams no matter what, fighting for what you believe in and never, ever giving up. 

"The true beauty of a woman lies in her identity, in what makes her different, in what she stands for, in her virtues and her scars, in her strengths and her vulnerabilities"

PART 1

Dress up in an instant

Dancing the night away, chairing a meeting, picking up your kids from school or enjoying the weekend. Dress up or dress down in an instant, from daytime elegance, evening comfort to dazzling night-time chique. Your LaDress outfit easily transforms from an easy-to-wear day outfit into a stunning cocktail one.

Effortless elegance is what makes dressing up in LaDress a party to begin with. Just add some sparkle and high heels to transform your outfit from day to night in an instant.

  • Emilie Sobels - entrepeneur

    “Hey, you're not alone; I'm struggling too”

  • Nina Varga

    “If there are no setbacks in life, and no sorrow, if you do not experience grief, you cannot grow as a person"

  • Liesbeth Kamerling - actrice

    "I explained it to my son: the way you play the piano is not perfect, and therefore it's the most beautiful of all"

  • Faiza El Kaddouri

    “It isn't exactly socially acceptable, but to me it's perfect”

"Japanese wisdom taught me to see the beauty of things flawed, to appreciate time's passage. Even happiness, at close inspection, has its wrinkles and rough edges"

simone

  • Laura Disco

    Simone: "To me Laura is a fairy: sweet and intelligent, sparkling, her strength is inside "

  • Thalita van Ogtrop - The Next Closet

    "If you lower your defences, real human contact begins"

  • Dia Feldmann - Simone's mother

    "If you work with passion, you don't have a job, you have a life"

  • Mandisa Khanyile

    Simone: "Mandisa is so vibrant and alive - like a true chameleon - she is comfortable in many different worlds - she goes back and forth between cultures, her Zulu background and her western European surroundings"

  • Antoinnette Scheulderman

    "and then I realise.. I'm not on the show for my looks, I'm at that desk because they value me as a journalist, because I am good at my job"

  • Jildou van der Bijl - Net5, Linda

    "It's so much more fun to celebrate your mistakes"

PART 2

Dress down in an instant

LaDress uses the finest high-end fabrics sourced from the best houses in Europe. LaDress is divinely comfortable and blends elegance with ease and versatility, making each and every piece easy to dress down in an instant.

Unwind in the comfort of our washable wrinklefree couture. Wrapped in luxurious elegant fabrics that will take you to the office, Sunday brunch or a walk in the park with ease. LaDress is the answer to a worry-free wardrobe. Just add a smile and sneakers to take on the day.

  • Laura van Ree

    "See yourself as beautiful, just the way you are"

  • Eveline Aenderkerk - CPNB, Dance4Life

    "We should all have a little more Pippi Longstocking in us"

  • Edith van Bommel

    Simone: "Edith is the most beautiful woman because she can genuinely enjoy the success of others, she doesn't judge, never, ever"

  • Barbara Brokkaar

    "The moment we let go of our picture perfect, space opened up for the support of others, for true connection"

  • Corinne Vigreux - TomTom, CODAM

    "Women, please only do what feels good for you"

  • Willemijn Verloop - War Child, Social Impact Ventures

    "I love imperfection as it makes life interesting and exciting"

"As much as we want it, life is not a fairytale. It's full of challenges and when it throws you a curve ball and you fall, the important thing is to get back in the saddle."

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